Last reviewed and updated: March 2026
We are committed to the privacy and confidentiality of the information provided by you to us. We ask you to periodically review this page alongside our Terms & Conditions/Terms Of Use, as it may change from time to time. If something is unclear, please contact us.
who we are
We are Lines Capital. Our website address is linescap.com.
Lines Capital is owned and operated by Jake Lines.
References to “the Company”, “we”, “us”, “our” and “ours” in this privacy policy mean Lines Capital. The terms “you”, “your”, and “yours” refer to any individual whose personal data we process, including website users, clients, prospective clients, employees, contractors, partners, vendors, suppliers and other stakeholders.
For the purposes of UK data protection legislation, we act as the data controller.
purpose of this privacy policy
If you submit personal data to us, it will be maintained in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, as amended from time to time (together, “Data Protection Legislation”).
Personal data means any information relating to an identified or identifiable individual and may include your name, email address, telephone number, postal address, job title, company information and online identifiers.
We will take appropriate technical and organisational measures to prevent the loss, misuse, unauthorised access to or alteration of your personal data.
notification of changes to this privacy policy
We are continually improving our methods of communication and our services. Because of changes in the law and the evolving nature of technology, our data protection practices may change from time to time. If and when our practices change, we will update this privacy policy accordingly. We encourage you to check this page periodically.
our use of your personal data
When you provide us with personal data, it may be used for purposes including:
- Carrying out obligations arising from any contracts entered into between you and us;
- Responding to enquiries or requests for information;
- Providing information about our services where permitted by law;
- Managing our business operations;
- Complying with legal and regulatory obligations.
We will only process your personal data where we have a lawful basis to do so under Data Protection Legislation. This may include performance of a contract, compliance with a legal obligation, our legitimate interests (where not overridden by your rights), or your consent where required. Where we rely on consent, you have the right to withdraw that consent at any time.
anonymous data collected through this website
In addition to the information described above, we may use technology to collect information about the use of our website. This may include logging pages viewed, IP addresses, browser types and other technical information. Where possible, this information is aggregated or anonymised and used to compile statistics about website usage. It is not used to identify you personally unless required for security, fraud prevention or legal compliance.
cookies and similar technologies
In order to collect certain website usage data, we may use cookies and similar technologies. A cookie is a small file stored on your device.
Strictly necessary cookies are used to enable core website functionality and do not require consent.
Performance, analytics or marketing cookies will only be placed on your device where you have provided clear, affirmative consent via our cookie banner or management tool. You will be given the option to accept, reject or manage non-essential cookies. You may withdraw or change your consent at any time through the cookie management settings available on our website. Disabling certain cookies may affect the functionality of parts of the website.
analytics and similar technology
We may use third-party analytics and performance tools, including Google Analytics, Google Ads and Google Search Console, to help optimise our website and services. These providers may process certain technical data in accordance with their own privacy policies. Where such tools involve the use of non-essential cookies or similar technologies, these will only be activated with valid consent.
consent
Where we rely on consent as a lawful basis for processing personal data, consent will be obtained in a clear and transparent manner. We do not assume consent through continued use of the website, scrolling, or inactivity. Consent for non-essential cookies or similar technologies will only be set following an affirmative action by you. You may withdraw consent at any time.
retention of your personal data
We will retain personal data only for as long as necessary for the purposes for which it was collected and to comply with legal, regulatory or contractual obligations. Retention periods are reviewed periodically.
disclosure of your personal data
We do not sell your personal data. We may share personal data with third parties where necessary to:
- Comply with legal obligations;
- Provide products or services requested;
- Support our business operations (for example, IT service providers, professional advisers or administrative support providers);
- Establish, exercise or defend legal claims.
Any third parties acting on our behalf are required to process personal data in accordance with Data Protection Legislation and under appropriate contractual safeguards.
transfer of your personal data outside the United Kingdom
Personal data may be transferred outside the United Kingdom where necessary. Where such transfers occur, we ensure appropriate safeguards are in place in accordance with UK data protection law. This may include reliance on UK adequacy regulations or approved contractual safeguards such as the UK International Data Transfer Agreement (IDTA) or the UK Addendum to Standard Contractual Clauses.
data access, corrections and other rights
You have the right to request access to the personal data we hold about you (a Subject Access Request). We will respond within one month of receiving a valid request and proof of identity.
You also have the right to request correction of inaccurate personal data. In certain circumstances, you have the right to request erasure, restriction of processing, object to processing (including direct marketing), and request data portability where applicable. We may refuse requests where permitted by law, but will explain our reasoning.
content, media and other material
Some content on this website may be sourced from third parties, for example stock imagery or licensed materials. We endeavour to ensure all such materials are used lawfully and appropriately. If you believe any content has been used improperly, please contact us.
links to other websites
Our website may contain links to third-party websites. We are not responsible for the privacy practices of those websites and recommend reviewing their privacy policies before providing any personal information.
person of responsibility
Lines Capital is not legally required to appoint a Data Protection Officer. Responsibility for data protection compliance sits with Jake Lines.
how to make a complaint
If you believe we have breached this policy or applicable data protection laws, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues, at www.ico.org.uk.
We would appreciate the opportunity to address your concerns first. Please contact us in the first instance. We will investigate your complaint and aim to respond within 30 days of receipt.