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An EdTech start-up on a mission to revolutionise the way people learn. With an innovative and forward-thinking approach to education, Futuready is building something that hasn't been done before, and we're proud to be part of the journey.
INTRODUCTION
investing outside the lines
We don’t just back businesses. We build them. While other firms write cheques, we roll up our sleeves, investing world-class brand, marketing, strategy and operations directly into your business. All of it. That’s our investment, outside the lines.
ABOUT
an alternative way to invest in your business
Lines Capital is an investment firm with a difference. Alongside traditional investment models, we offer something entirely our own. Instead of financial capital, we invest in your brand and marketing directly. Picture an international team of specialists handle everything from strategy to execution, at no cost to you. The result? A business that grows faster, looks better, and is built to last.
INVESTMENTS
a truly diverse & growing portfolio
We’re proud to work with UK-based and international businesses, from startups to established brands. We don’t cover a specific sector or have a niche. We back businesses based on the potential and talent behind them, which is why our portfolio is as diverse as it is: spanning marketing agencies, social movements, education, eCommerce, consumer tech and more.
EXPERIENCE
a growing portfolio of strategic investments, built on people and potential
At Lines Capital, we’re results driven and people driven in equal measure. We don’t just invest in businesses – we invest in the individuals behind them, which is why our portfolio continues to grow year on year.
LAUNCHING 2026
futuready
LAUNCHED 2026 /// GROWTH STAGE
milo stories
A children's book series with heart. Milo Stories creates inclusive, SEND-friendly stories that speak directly to neurodivergent children, making sure every child sees themselves in the pages of a good book.
ACQUIRED 2025 /// GROWTH STAGE
sprout studio
A digital marketing agency specialising in early years and education. Operating as a subsidiary company to our partners at Beyond Co., Sprout Studio brings focused, sector-specific expertise to the brands that are shaping the next generation.
LAUNCHED 2025 /// GROWTH STAGE
barling pantry
A community co-operative at the heart of Barling Magna, Essex. Everything stocked is locally sourced - whether it's grown, hand-picked, or hand-crafted - to support the people and producers that make their community thrive.
LAUNCHED 2024 /// ACTIVE
totap
A Consumer Tech start-up revolutionising the way you connect, collect reviews and take payments through NFC solutions. What started as a smart card has grown into a full product ecosystem - from premium metal cards to stickers, signage, pet tags and beyond.
LAUNCHED 2021 /// EXITED 2022
sisters of the cosmos
Promotes happiness from within through the notion of you being your own healer. Their holistic services, ranging from cacao ceremonies to shamanic meditation, promote healing and self-improvement without the need for traditional therapy and medication.
ACQUIRED 2020 /// ACTIVE
shop local uk org
A new social movement dedicated to encouraging people to shop local, supporting local businesses and restoring our local communities. With plenty of traction already and incredibly innovative plans for their future, we’re excited to see their growth continue.
LAUNCHED 2017 /// EXITED 2024
ellie boo bed & breakfast
Based on the extraordinary island of Gozo in Malta, they offer luxurious hotel-level rooms and service with Bed & Breakfast prices and the personal, friendly atmosphere you would expect with an adult-only stay. A complete guarantee – total commitment to being ‘the very best’.
LAUNCHED 2015 /// ACTIVE
beyond co.
Our partners at Beyond Co. are a multi award-winning boutique digital agency built around three core pillars - web, creative, and marketing. Their team of specialists deliver everything from web design and development to SEO, branding, UX, social media and digital strategy, helping ambitious brands show up and stand out online.
SERVICES
everything your business needs, under one investment
From the systems that keep you running to the marketing that gets you noticed, our 360° investment covers every corner of your business. Operations, brand, strategy, sales… we handle it all, so you can focus on what you do best.
operations
Company Formation — Organisation, Staffing and Supplier Contracts — Bookkeeping — CRM Management — Accountancy — HR — Budgeting, Strategy and Planning — Process Optimisation — AI Integration — Automation — Data & Analytics — Tech Stack Consultancy — Management — Virtual Assistance
marketing
Brand Identity — Web Design and Development — UX & UI Design — App Development — eCommerce — SEO Strategy — Content Marketing and Creation — Social Media Management and Strategy — Paid Media — Performance Marketing — Conversion Rate Optimisation — Offline Marketing and Advertising
growth & strategy
Business Strategy & Consultancy — Strategic Growth Planning — Revenue Forecasting — Sales Strategy & Implementation — Partnership & Affiliate Development — Exit Planning — Investor Relations — Data & Market Intelligence — ESG & Sustainability Consultancy — DEI Strategy — AI & Innovation Consultancy — Talent Acquisition — Workplace Wellness & Culture
INSIGHTS
industry news, deals & acquisitions
At Lines Capital, our expertise doesn’t stop at our portfolio. We share our knowledge openly – from deals and acquisitions to industry insights and sector trends – because we believe great thinking should be accessible to everyone.
TESTIMONIALS
in their own words
The businesses we back speak to our process, our partnership, and our results better than we ever could.
"Lines Capital have been fantastic since assuming creative control over my social movement. I feel confident leaving it to them whilst I take a step back."
Nigel Nelson
Shop Local UK Org
When Lines Capital started working with us, it was nothing more than a concept. They've helped me build it from the bottom up, but definitely did more of the heavy lifting!"
Sophie Wilson
Sisters of the Cosmos
FAQ
your questions, answered
Our model is unconventional, so it’s natural to have questions. Here are the ones we get asked most – but don’t hesitate to get in touch if yours isn’t covered.
what do you invest and what do you get in return?
Rather than financial capital, we invest our most valuable resource - expertise. That means brand strategy, marketing, operations and more, delivered by our team at no cost to you. In return, we typically take an agreed equity stake or revenue share, structured around the individual business and deal.
do you take equity?
In most cases, yes. The specifics vary depending on the business, the deal structure, and the stage of investment. This is always discussed openly and agreed upon before any commitment is made.
do you work with start-ups?
Absolutely, start-ups are some of our most exciting investments. We're well versed in building brands from the ground up, so we're just as comfortable working with a concept as we are with an established business.
how do you value a business or concept?
Our valuation process is multifaceted and never formulaic. We assess the strength of the concept, the market opportunity, the financials where applicable, and crucially, the people behind it. Passion, vision and potential carry significant weight in our decisions - which is why some of our most successful investments started with little more than an idea.
what does the process look like?
It starts with an initial enquiry and a preliminary vetting process. From there, we'll invite you to present your business in detail - we'll give you everything you need to prepare. If we see the potential, we'll come back to you with our 360° strategy and a proposal to move forward.
how long does an investment last?
Every investment is different, and we don't operate on a fixed timeline. The duration of our involvement is shaped by the needs of the business, the goals we set together, and the stage of growth - which means our commitment lasts as long as it needs to.
do you specialise in a particular sector?
We don't, and that's intentional. Our portfolio spans multiple sectors because we back people and potential, not industries. If the business is strong and the vision is clear, we're interested.
can I apply if I'm based outside the UK?
Yes. While we're headquartered in the UK, we work with international businesses and our team has experience across global markets. Location is never a barrier to a good investment.
APPLY
think we could build something together?
We’re always looking for the next business to back, whether you’re launching something new or ready to take an existing brand to the next level. If you’ve got the vision, we’ve got the investment.
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