Lines Capital – Investing Outside the Lines

investing outside the lines

We don’t just back businesses. We build them. While other firms write cheques, we roll up our sleeves, investing world-class brand, marketing, strategy and operations directly into your business. All of it. That’s our investment, outside the lines.

an alternative way to invest in your business

Lines Capital is an investment firm with a difference. Alongside traditional investment models, we offer something entirely our own. Instead of financial capital, we invest in your brand and marketing directly. Picture an international team of specialists handle everything from strategy to execution, at no cost to you. The result? A business that grows faster, looks better, and is built to last.

a truly diverse & growing portfolio

We’re proud to work with UK-based and international businesses, from startups to established brands. We don’t cover a specific sector or have a niche. We back businesses based on the potential and talent behind them, which is why our portfolio is as diverse as it is: spanning marketing agencies, social movements, education, eCommerce, consumer tech and more.

a growing portfolio of strategic investments, built on people and potential

At Lines Capital, we’re results driven and people driven in equal measure. We don’t just invest in businesses – we invest in the individuals behind them, which is why our portfolio continues to grow year on year.

everything your business needs, under one investment

From the systems that keep you running to the marketing that gets you noticed, our 360° investment covers every corner of your business. Operations, brand, strategy, sales… we handle it all, so you can focus on what you do best.

industry news, deals & acquisitions

At Lines Capital, our expertise doesn’t stop at our portfolio. We share our knowledge openly – from deals and acquisitions to industry insights and sector trends – because we believe great thinking should be accessible to everyone.

lines capital backs the launch of futuready

lines capital acquires sprout studio

10 reasons why you should invest in marketing in 2026

why purpose-driven brands are winning in 2026

is an investor right for your business?

in their own words

The businesses we back speak to our process, our partnership, and our results better than we ever could.

your questions, answered

Our model is unconventional, so it’s natural to have questions. Here are the ones we get asked most – but don’t hesitate to get in touch if yours isn’t covered.

think we could build something together?

We’re always looking for the next business to back, whether you’re launching something new or ready to take an existing brand to the next level. If you’ve got the vision, we’ve got the investment.

we'd love to hear from you

Whether you have a question, an idea, or you’re ready to apply, drop us a message and a member of our team will be in touch within 24 hours.